Business Strategy & Solutions Consulting
Corporate Strategy
Business Transformation & Optimization
Digital & Conventional Marketing Strategy
Product Management & Research
E2E Marketing Consultancy & Communications
Profile
An industry veteran with in-depth know-how of business operations and development, sales, marketing, and research, Ms. Milina Bose has over 30 years of experience across a wide range of industries including Pharma, Nutraceuticals, Critical care, Genomics services, Education, and Food & Beverages.
Ms. Bose gained extensive marketing and leadership experience right from the early years of her career at Claris Lifesciences, leading Product and Business Development in domestic and international markets (regulated and semi-regulated), new product development & launch. Since 2013, she has served as a Director on the board of Claris Lifesciences, a public limited company, providing regular counsel on business matters during board meetings.
During the course of her multi-disciplinary career, Ms. Bose has been associated with various strategic, innovative projects, often leading from the front in pioneering marketing and growth initiatives, especially in the areas of pharma, marketing, and sales in hospitals, and product development. She is also credited with some foundational work in the areas of MIS, Data Management and Product Research.
Work History
Manager Marketing Services
Started as a management trainee, in then one of India’s largest healthcare
companies, and worked in areas of MIS, Data Management, Operations and Product Management.
Vice President: Global Business & Product Development
Held various leadership positions in the
Marketing team leading product and business development in domestic and international markets
(regulated and semi-regulated), new product development & launch.
Vice President: Marketing
Focused on Marketing, Brand Management, New product management and
launch of milk and milk products.
Director
In charge of various aspects of Dairy Farm operations, strategic expansion projects, new milk-based products.
Director and Business Head
In charge of running the business from ideation to development,
expansion, operations, and growth.
Director and Business Head
Responsible for end-to-end school management and operations.
Accomplished Outcomes:
A Few Highlights
- Designing a successful business model: Designed the Genomics service business model – combining in-house talent and outsourced technology, introducing the S/P/A/N/C/O pipeline for sales management.
- Selling to hospitals: Developed and executed successful Hospital Sales and Marketing campaigns and Strategies for Critical Care, Enteral and Parenteral Nutrition products.
- Building high-impact, specialized teams: In a first, successfully built a sales team of trained nutritionists to enhance product knowledge and sales of hospital nutrition products.
- Promoting Critical care nutrition: CCEN – ‘Claris Centre for Excellence in Nutrition’ was a pioneering effort to enhance knowledge in areas of critical care nutrition among healthcare professionals through various marketing collateral including periodicals, audio-video presentations, conferences, and organizing trainings by leading industry experts.
- Doubling reach by a digital marketing strategy: Partnered with the founder of Redbricks School to develop a digital strategy that ascertained an intense and consistent presence across the target audience (parents), more than doubling the school’s reach and recall.
- Strengthening school operations: Redesigned operations strategy at the Redbricks school using the optimum mix of technology, training, and online ground-up communication, while also ensuring intense mentoring and building of academic and non-academic teams, re-hauling and reintroducing school transport logistics, home – school communication software, and efficient infrastructure maintenance and redevelopment.
Partners
Network of Specialists:
M.Bee Associates works with a loosely connected growing network of independent specialists in the areas of Business Technology Solutions, Conventional and Digital Marketing, Corporate Communications and Design among others.
This is a growing network of likeminded professionals with independent businesses and extensive portfolios in their areas of specialization.
These independent specialists may be called upon separately from the main project or their services can be incorporated by M. Bee Associates as the case maybe.
We work with Technology Solutions Providers, Market Researchers & Analysts, Digital Communication Agencies, Corporate Communication Specialists, Creative Designers, Website Designers, Design Agencies & others.
A glimpse of our Network Partners:Â
Get In Touch
- +91 909 901 0218
- info@mbeeassociates.com
